The freshly unveiled collaboration between the organizations aims to deliver a unique fan engagement experience for Red Bull Racing Honda in the form of unique digital collectibles that leverage Tezos’ scalable, efficient, and self-upgrading network.
Formula One Team Inks Multi-Year Technical Partnership
As more global brands and industries embrace the blockchain universe through non-fungible tokens, Formula One racing is the latest offline industry to take advantage of this new innovative digital technology to connect with fans.
Red Bull Racing Honda has joined forces with Tezos to leverage the blockchain’s NFT capabilities to improve fan engagement and overall experience. The multi-year tie-up will see Tezos help craft an immersive user experience for Grand Prix fans that the ongoing global pandemic has negatively impacted.
The partnership reflects both organizations’ commitment to ongoing innovation and staying at the leading edge of their respective industries. Moreover, Tezos’ energy-efficient and minimal carbon footprint aligns perfectly with Racing Honda’s own initiatives to become more environmentally friendly.
According to Red Bull Racing Honda CEO Christian Horner,
In Formula One innovation is a constant, with cars evolving and developing from race to race and Tezos is no different. Designed to self-upgrade, Tezos’ ability to remain at the cutting edge of blockchain technology makes it a natural fit for…
