Arsenal Innovation Lab launches hunt for Tech startups with £250,000 prize pool


Tech startups focused on fan experience can now apply to the Arsenal Innovation Lab powered by Yolo Group. Arsenal Innovation Lab will create new opportunities for Arsenal fans around the world as it searches for a cohort of inventive startups with solutions on the following themes:

Bringing Fans Closer to the Club

Arsenal Innovation Lab makes it easier for supporters to maximize their Arsenal experience by Connecting with new global fans with digital solutions. These frontier digital and crypto economy technologies completely enhance the fan experience.

Selected innovators will participate in a seven-week pilot culminating in a pitch to Arsenal decision-makers to seek possible collaboration with the club. There is also a £250,000 discretionary investment and prize pool to help businesses develop their solutions.

Innovation is a central focus for the club, which originally launched the Arsenal Innovation Lab in 2017.

Peter Silverstone, Chief Commercial Officer at Arsenal stated: 

“We’re always looking for new and innovative ways to engage with our hundreds of millions of fans around the world and enhance their Arsenal experience. The Arsenal Innovation Lab will enable us to explore new ways to achieve our goals with some of the brightest tech startups in the fan experience space,” 

Peter continued: 

“In addition to fan-focused initiatives such as our ground-breaking My Arsenal Rewards loyalty program, the Amazon All or Nothing documentary and the launch of the Socios $AFC Fan Token, this is another example of our renewed efforts to enhance the Arsenal experience for all our…



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