Defining your online identity in Web3 with Unstoppable Domains

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With Web3, we’re embarking on a new evolutionary chapter of the internet that promises to give ownership back to individuals rather than corporations.

Organizations such as Unstoppable Domains offer a gateway to a fully controlled digital identity through decentralized domain names.

We recently spoke with Sandy Carter, Senior Vice President and Channel Chief at Unstoppable Domains, on the Blockchain.com Podcast who describes online identity in Web3 as being “all about ownership. Who owns the data and who owns the digital identity.”

Identity and data ownership

Unstoppable Domains allows anyone to purchase a decentralized domain name that is minted as an NFT on the Polygon blockchain, giving the owner full ownership and control.

The domains can be used as your universal username to access Web3 apps, websites, gaming and the metaverse.

“Your digital identity travels with you everywhere in Web3 and the data that goes along with that identity is also owned by you,” Carter said.

NFT domains

Last year Blockchain.com partnered with Unstoppable Domains to support their top level domain endings in the Blockchain.com Wallet, including .crypto, .nft, .wallet, .bitcoin. minted as an NFT on the Polygon blockchain.

Since then, Blockchain.com became the first company to have a branded top level domain with Unstoppable Domains, .blockchain.

“Using an NFT domain such as .blockchain enables you to give permissions to who can use that data, when they can use it, and how much they can use,” explained Carter.

“I may want to share my email with a certain organization, but I…

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