How Coinbase Protects Users From Risky Assets

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By Dan Kim — Vice President, Ecosystem and Listings

Tl;dr: Coinbase reviews thousands of crypto tokens; around 90% never get considered for listing as they do not meet our strict requirements for protection against scams like “pump-and-dumps” and “rug pulls.”

Our proprietary threat detection software has identified and blocked over 700 tokens with malicious software that can harm Coinbase users.

We also conduct in-depth research on project teams to ensure they don’t have a record of engaging in questionable business practices.

In order to get the next 100 million people into web3, we need to make it easy to buy, sell, and hold the safest and most reputable catalog of digital assets, and further solidify Coinbase as the most trusted bridge to the cryptoeconomy. We also need to make sure users are protected.

That’s why our goal at Coinbase is to list every asset that meets our industry-leading standards for risk, safety, and user protection: If an asset doesn’t meet those standards, we don’t list it.

We only announce the assets we have decided to list — not the ones that fail to meet our standards. But we’ve heard from many of you that you’d like to learn more about how we decide which assets are added to our roadmap.

How Coinbase reviews digital assets

We review assets based on applications submitted by project teams on Coinbase Asset Hub, as well as the thousands of other projects we track across the global web3 ecosystem.

The order in which we sequence asset…

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